God is good. His goodness is manifest in every work of his wisdom, for he has so continued and arranged all things in the best manner, to promote the happiness of his creatures, according to their nature and capacity. Archibald Alexander.
Lots of people make a living by promoting events such as concerts, sports, conferences, and festivals. Others promote products and services. Others, like Kim Kardashian, simply promote themselves.
Promotion is tough work. Lots of time, energy, and money is spent trying to persuade people to buy a ticket, commit to a service, purchase a product, or worship the latest celebrity.
Sometimes the promoter has the good of others at heart – he really believes in the product or service and really believes that people will benefit from it. Much of the time, though, promoters are simply out to make money for themselves and don’t really care about creating value for their clients or customers.
Even promoters with the best of intentions sometimes find that their most sincere promises and best arrangements just don’t work out – illness cancels a concert, bad weather ruins a race, the new car is recalled, speakers bomb at the conference, gadgets break, and so on.
A lot of people just don’t like promoters. They find them pushy, selfish, money-grabbing, and “economical” with the truth.
A Different Kind of Promoter
But I want to introduce you to a promoter who is unlike any other promoter. More accurately, I want Princeton theologian Archibald Alexander to introduce you to this promoter. In A Brief Compend of Bible Truth, he wrote:
God is good. His goodness is manifest in every work of his wisdom, for he has so continued and arranged all things in the best manner, to promote the happiness of his creatures, according to their nature and capacity.
As Alexander says, this promoter’s name is Good God. His good product (or is it a service? or is it a person?) is happiness and He’s poured everything into getting it out of Himself and into others. He’s still in this business after thousands of successful years and millions of satisfied customers, as He daily devotes Himself to this wonderful work.
Although He is “pushy” and persuasive, He doesn’t do this for selfish reasons; only for the good of His creatures.
He’s wisely and powerfully organized everything to maximize people’s happiness, His arrangements really coming to a climax about 2000 years ago when He put together an awesome event in which His Son became sin, and through which sinners became righteous.
And He continues to call men and women to happiness in and through His Son, knowing that we of all His creatures have the ideal nature and greatest capacity for this supreme happiness, a capacity and nature that He will one day transform and enlarge enough to take in the happiness of heaven forever without bursting.
What’s not to like about this promoter and this promotion?
You can buy the Kindle version of Archibald’s Brief Compend of Biblical Truth for $0.99.