More Tweetables here.
More Tweetables here.
And here’s an explanation of the plan.
Despite my pleasantly cathartic rant about Facebook yesterday, Social Media is a large part of our future. Although I doubt a $100bn company with a $1 product is going to be part of that future, it is certainly shaping and directing that future.
Over at the Harvard Business Review, in Putting Facebook in Perspective, Mark Bonchek argues that Social Media is changing our lives along six trajectories. I’ve summarized his post below but I’d highly recommend the whole article.
1. Media: From Audience to Community
“Audiences once passive, anonymous, and isolated are suddenly active, empowered, and connected. You aren’t giving a lecture anymore; you are hosting a dinner party. Your success is determined by how well you connect people together and keep the conversation going.”
2. Individuals: From Consumer to Co-Creator
In commerce, education, government, etc., we are shifting from consumers to co-creators.
3. Brands: From Push to Pull
“In a social age, people don’t like to be pushed. They don’t need brands to tell them what to buy, where to buy, or when to buy. Their social networks do this for them. It’s why the CEO of Saatchi and Saatchi recently declared that ‘Marketing is dead.’”
4. Organizations: From Hierarchies to Networks
“As employees become more empowered and connected, formal hierarchies are giving way to informal networks.”
5. Markets: From Products to Platforms
“Competition is becoming how well you create platforms from which you can (a) bring products to market, (b) grow an ecosystem of partners, and (c) pull key constituencies into orbit.”
6. Leadership: From Control to Empower
“The new leadership challenge is how to design networks, build platforms, and engage communities. It takes a higher level of authenticity, transparency, and purpose, combined with a commitment to excellence, responsiveness, and performance…In the social age, the nature of power shifts from how much you control to how well you empower”
Bonchek says: “As you read each one, ask yourself how well they apply to your organization or work. Your answers will tell you more about where you are in the social revolution than how many likes you have on Facebook or followers on Twitter.”
Read the whole article here.
More Tweetables here.
Someone is wrong on the Internet
R C Sproul Jr: “There is someone wrong on the Internet. It’s probably you. Log off, hug your kids, kiss your wife, and go get some of His rest. The world will not only be there when you get back, it will have been made better.”
Love covers a multitude of sins
Tim Challies helps us to decide what to do when a Christian sins against us: Lovingly overlook that sin or lovingly address that sin?
Before we demand that apology
Challenging OT-prophet-style writing from Pastor Lance about the past and present racial sins of the church – of both colors.
10 Writing Tips from a Real Life Editor
“Blog posts containing tips are a dime a dozen, but every now and then you come across some real gold—tips offered by someone who actually knows what they’re talking about. ”
This might sting
“We have all had those requests for “a word with you” after the morning sermon. A listener has listened and now they would like to speak, to voice their take on a particular section of the message. I can usually tell by the expression on their face if they want to correct something I have said. A furrowed brow forms a fleshy umbrella over their concerned eyes. Perhaps they hazard a light hand on my shoulder.”
Toddlers and Discretion
“I agree that we must protect the privacy of our teenagers. But I don’t think we need to stop there. Remember; things on the internet don’t go away. Junior may not care today about the fact that we have just described in lurid detail the contents of his diaper at nap time. But he might care later.”
OK, I couldn’t even if I wanted to. But If I could, I still wouldn’t. Want to know why?
1. I’ve never clicked on a Facebook Ad in my life
If 85% of Facebook revenues are from ads and I’ve never clicked on one in my life, either I’m a weirdo or else I’m normal and the advertisers are wasting their money. The General Motors decision to stop FB advertising is a “Facebook has no clothes” moment that’s only going to gather momentum.
2. It’s so ugly
As a Mac user, so used to beautiful, minimalist simplicity, I can hardly bear to look at the dump-truck of the FB interface. Did they ask Bill Gates to design the Timeline? Maybe it’s only PC users that keep FB alive. Google+ is a model of Zen compared to this fiasco.
3. Immobile Apps
Mobile is a huge threat to FB. There’s just not enough screen estate to get ads on to. FB’s solution? Invent the slowest, junkiest mobile Apps in the world. “Oh, that’ll work!”
How would you feel if your bank changed its privacy rules every other week without telling you? And when you find out via the media, you discover you need an IT PhD to figure out the pages and pages of privacy settings.
In the course of the last few weeks I’ve seen at least two ministries potentially ruined by the Yahoo and Socialcam FB partnerships. In case you didn’t know, when you read Yahoo articles or watch Socialcam videos, FB will often post those facts on your Facebook Wall, Page, or whatever they call it. No, of course, people shouldn’t be reading or watching certain things, but how insensitively stupid for FB to set this up without MEGA FLASHING LIGHTS WARNINGS.
6. Facebook Mail
How difficult is it to design email software that maintains a chronological thread? What a mess!
7. Everything else
Farmville, Facebook Chat, Group Invites, Event Invites, Pokes, Photo quality, Notifications, Quizzes, Breakfast updates, Lunch updates, Dinner Updates, Supper Updates, Midnight Feast Updates, etc. (Want to make a million? Create an App that only lets FB status updates through if they pass a certain IQ/EQ threshold).
And please, please, don’t anyone ever add me to a Group again without my expensive and explicit permission. Oh, and one last thing, don’t ever TAG me in a photo. And if I remove a TAG, it’s because I do not like your photo. And if you add it again, prepare for a menacing knock on your door.
Apart from that it’s quite good.