Here’s a great short video on how to avoid the five biggest writing (and preaching?) blunders. In summary:1. Don’t bury the big news
Don’t build long case up to climax. Hit them with the big news first. Get the key points across early. 2. Don’t use unnatural language.
Using fancy and showy language diverts attention to the medium or the messenger rather than the message 3. Don’t overuse nouns
Use verbs much more. Not, “It is our suggestion…” but, “We suggest.” 4. Use shorter sentences
Cut down on “and” and aim for an average of 15 word sentences (also short paras) 5. Don’t use passive voice
Start with the “actor” then the “action,” not vice versa. And if you really want to improve your writing (hence speaking) here is a great resource of 101 writing tips in a few pages. For this and three more free ebooks on writing visit Magneto.