Comfort is conquering cost. As our culture becomes more emotional than logical, and more focused on feelings than facts, marketing and advertising consultants are recommending that brands appeal less to the lower cost of their products and more to the greater comfort they offer. People want higher comfort more than lower cost.
Although the verb ‘to comfort’ is derived from the Latin word comfortare, which means ‘strengthen greatly’ or ‘strong together,’ its present use is more about feeling good rather than feeling strong. When we look at the biblical use of ‘comfort’ we find both meanings (feel good and feel strong), but it’s more frequently ‘feel strong’ than ‘feel good.’ That has consequences for our view of God because God is described as ‘the God of all Comfort” (2 Cor.1:3-5), and the Holy Spirit is frequently referred to as ‘the Comforter.’ So, how does God comfort us in uncomfortable times? How does he strengthen us greatly? How does he make us feel strong and good? Daniel 12 is an example of God’s comforting his uncomfortable people.