Jim Collins wrote the bestseller business book From Good to Great. Here is how he divides his time:

Scrawled on a whiteboard in the conference room of Collins’ Boulder, Colorado office is a simple formula:


Creative 53%
Teaching 28%
Other 19%


Collins decided years ago that a “big goal” in his life was to spend half of his working time on creative work — thinking, researching, and writing — a third of his time on teaching, and then cram everything else into the last 20%. The numbers on the whiteboard are a snapshot of his current distribution. (He tracks his time with a stop watch and monitors his progress in a spreadsheet.)

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