Seth Godin’s “text“: “Risking the appearance of weakness takes strength. And the market knows it.”

He has ten points of “application.”



Defer to others


Avoid shortcuts


Tell the truth


Offer kindness


Seek alliances


Volunteer to take the short straw


Choose the long-term, sacrificing the short


Demonstrate respect to all, not just the obviously strong


Share credit and be public in your gratitude


In what ways does this differ from Christian ethics and morality?

The difference lies not in the “text” or the “application.” The difference is in the areas of motivation and power. The Christian is motivated by Gospel-centered love not by market share. And the Christian is given the power to be weak through the Holy Spirit’s indwelling.

Visit Godin’s blog here.

  • Dane Carlson

    Thank you for reposting this. When I saw it this morning I quickly read it and thought that, wow, this sounds a lot like Christian humility. I didn’t stop to think that actions are only as good as their motivation.Thank you for helping put my focus back where it belongs.