David Murray - Leadership for Servants
Tag Archive - Social Media

Connected Kingdom Podcast: Social Media

Sep 5, 2012 • By David Murray • 1 Comment

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The Connected Kingdom Podcast is back after a long but not lazy summer break. In this episode, Tim Challies and I interview Nathan Bingham, Director of Internet Outreach at Ligonier Ministries and social media guru, about how Christians and churches can use social media for God’s glory.

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The Mailbox Mystery

Aug 16, 2012 • By David Murray • 0 Comments

It all started a few weeks ago with a bag of candy left in our mailbox. No name, no note. Hmm!

Then, a few days ago, I noticed colorful packaging sticking out of the mailbox. Moving closer, I discovered two boxes of candy and three packets of Kit-Kats. Again, no name, no note. Hmmmm?

When I brought the booty into the house, the kids got so excited, first at the candy, then at the mystery.

“Where did you get that, Dad?”

“I found it in the mailbox.”

“Who put it there?”

“I have no idea. There’s no note, no name, nothing.”

“DAAAAD! You put it there, didn’t you?”

I didn’t…honestly.”

Their cynicism eventually gave way to faith in my innocence, and the investigation moved to, “Well if it wasn’t Dad, who was it?”

The neighborhood was mentally scoured. “Well they wouldn’t do it….He certainly wouldn’t do it…She might have done it;” and so on.

Eventually my wife said, “Maybe it’s a Christian who just wants to bless you without you knowing his name.”

“But why would anyone want to do that?” asked my young daughter.

“Well,” said my wife, “Some Christians like to give things to other people without letting everyone know about it.”

“That’s dumb!” was the response.

She said what we think
There you go. Did she not just blurt what so many of us really think? “It’s stupid to do good and tell no one.” What was that about, “Out of the mouths of babes and infants…?”

But doing good without tooting your horn is not dumb. The wisest man that ever lived said it’s actually meant to be the norm: “Take heed that you do not do your charitable deeds before men, to be seen by them. Otherwise you have no reward from your Father in heaven.” (Matt. 6:1).

It’s never been easier to live so much of our lives “before other people…to be seen by them.” Blogs, Facebook, Twitter, etc., allow us to “livestream” every detail of our lives with multiple readers, friends, and followers. In fact “sharing” has become such a “default” for us that, yes, not to share what we’ve done for others does seem “dumb.”

Coram mundus?
We witness, then Tweet about it. We visit a sick senior, then “share a prayer request.” We help a neighbor, then sprint to update our status. We even have to offer live updates when hearing God’s Word! Living coram Deo (before the face of God) is no longer the pinnacle of Christian experience; rather it’s living coram mundus (before the face of the world).

Ask yourself: When was the last time I did anything worthwhile and told no one about it? When was the last time I visited a lonely person and didn’t drop it into the next conversation I had? When was the last time I shared the Gospel and didn’t share that I shared the Gospel?

How about we try to strengthen that ancient virtue of doing good without telling the world about it. Try to do one good thing a day and tell no one about. And once we can lift that without screaming, add another weighty but secret good deed, then another, then another, and so on. It’s going to be hard at first. It’s going to feel so alien to do something without others knowing about it. I mean, does a good deed exist if no one knows about it?

Warning and Incentive
But let me offer a warning and an incentive to help us through the pain barrier. The warning first:Let’s remember that every time we do something good and tell everybody, we “will have no reward from [our] Father in heaven.” So we’ve got a choice: a few seconds of sinners’ “likes” and “retweets” on earth, or an eternal reward from God in heaven.

And the incentive? Sometimes it can be very hard to persevere in well-doing when no one else ever sees or knows. But, Jesus assures us, “Your Father who sees in secret will Himself reward you openly” (Matt. 6:4). What an encouraging promise! My Father sees, my Father knows, and my Father will reward me! Divine love instead of Facebook “likes.”

So, the next time you do something commendable and you’re tempted to stretch for your smartphone or computer to “share,” ask yourself: “Am I sacrificing a divine reward from my Father in heaven for the sake of a few seconds of social media crack?”

Mystery solved
And by the way, our young female detectives solved the mystery within 24 hours. Some door-to-door work eventually revealed that every neighbor had been similarly blessed with bags and boxes of anonymous candy. Well, not every neighbor, because they eventually found a house without candy, and a lady neighbor whose boyfriend works for a candy company!

A slightly edited version of this article first appeared in the August issue of Tabletalk. You can read more of the August columns and articles here. Or sign up for a free three month trial (US only).

Building a Platform…for Jesus?

May 23, 2012 • By David Murray • 5 Comments

As someone who has recently passed through the long and sometimes painful process of finding a literary agent, submitting a book proposal to numerous publishers, and then negotiating a book contract, I know how important the word “platform” is.

Although I’d previously associated it only with trains on my daily commute to work in Glasgow, I now know that it’s probably the number one thing that most publishers are looking for. You can have the greatest idea or epic story, and you can write like C S Lewis or J K Rowling, but without a platform you’re not getting near the bookshelves, I’m afraid.

A platform is basically what we stand on to raise us above ground level. It’s what lifts us a bit higher than our surroundings. In the publishing or business context, it’s whatever gets our writing or product noticed or stand out from the crowd.

In the “olde world” a platform was built out of marketing and advertising, newspaper ads, TV and radio commercials, brochures and leaflets, etc. In the new digital world it’s built out of Blogs, Tweets, Status updates, Likes, Youtube, podcasts, etc.

Good and bad news
And that’s good news and bad news. The good news is that building a platform today is much cheaper and much more accessible. We can all do it; in fact, we are all doing it; the only question is how consciously, thoughtfully, and deliberately we are doing it. The bad news is that it’s so time-consuming, so difficult to do well, and so spiritually hazardous.

And that’s where Michael Hyatt comes in. Michael has been involved in publishing for many years and is presently Chairman of Thomas Nelson. I’ve learned so much from reading his lively blog over the past couple of years. He has great insights on leadership, writing, and publishing – his Writing a winning book proposal was a godsend to me.

Social Media Pioneer
But it’s in the vast and challenging area of social media that Michael really excels. As one of the world’s social media pioneers, he has huge experience and expertise to share. And if Michael’s anything, he’s one of the world’s sharers. That’s probably why he’s been so successful in social media; because the willingness to share value, to involve, engage, benefit, and bless others is the DNA of any edifying and effective social media strategy.

Well, you’ll be glad to know that Michael’s impulse to share has led him to publish a book on this subject. It’s called Platform: Get Noticed in a Noisy World. He describes it as “A step-by-step guide for anyone with something to say or sell.” And if you buy before May 25 you can get $375 worth of bonus material.

Blook?
I finished the book last night while waiting in the forest for Thanksgiving Dinner (they didn’t oblige, but we’ll be back tonight!), and appropriately enough it was the first book I’ve read entirely on my iPhone! The format of the book really helped that because it’s split into five main sections with numerous blog-length chapters in each section, all of them characterized by compact, practical, lively writing, and most of them presented in list/bullet format.

And whether we like it or not, I think Michael’s ahead of the curve here again in his employment of blog-style writing in book form (a blook?). It definitely works. And I learned a lot, or at least realized how much I have to learn, because this is a book I’ll be coming back to again and again.

Spiritually hazardous
But let me briefly return to the “spiritually hazardous” nature of social media and platform building. Probably most Christians, especially those in ministry, wish that this subject would go away. The idea of building a platform seems, on the face of it, so antithetical to the essence of Christianity. How can we possibly square this with personal humility, meekness, self-denial, and John-Baptist-like “He must increase, I must decrease” etc? Although Michael touches on this, its a question I’d like to see him tackle at greater length, perhaps on his blog or on his podcast.

There must be some specifically Christian guidelines for this, some way that Christians can be refreshingly different from the world. For those in ministry, maybe it all comes down to who’s really on the platform. Is it me? Or is it Christ? Am I building up myself? Or am I building a platform for Jesus?

7 Reasons Why I’m Not Buying Facebook Shares

May 17, 2012 • By David Murray • 5 Comments

OK, I couldn’t even if I wanted to. But If I could, I still wouldn’t. Want to know why?

1. I’ve never clicked on a Facebook Ad in my life
If 85% of Facebook revenues are from ads and I’ve never clicked on one in my life, either I’m a weirdo or else I’m normal and the advertisers are wasting their money.  The General Motors decision to stop FB advertising is a “Facebook has no clothes” moment that’s only going to gather momentum.

2. It’s so ugly
As a Mac user, so used to beautiful, minimalist simplicity, I can hardly bear to look at the dump-truck of the FB interface. Did they ask Bill Gates to design the Timeline? Maybe it’s only PC users that keep FB alive. Google+ is a model of Zen compared to this fiasco.

3. Immobile Apps
Mobile is a huge threat to FB. There’s just not enough screen estate to get ads on to. FB’s solution? Invent the slowest, junkiest mobile Apps in the world. “Oh, that’ll work!”

4. Security
How would you feel if your bank changed its privacy rules every other week without telling you? And when you find out via the media, you discover you need an IT PhD to figure out the pages and pages of privacy settings.

5. Stupidity
In the course of the last few weeks I’ve seen at least two ministries potentially ruined by the Yahoo and Socialcam FB partnerships. In case you didn’t know, when you read Yahoo articles or watch Socialcam videos, FB will often post those facts on your Facebook Wall, Page, or whatever they call it. No, of course, people shouldn’t be reading or watching certain things, but how insensitively stupid for FB to set this up without MEGA FLASHING LIGHTS WARNINGS.

6. Facebook Mail
How difficult is it to design email software that maintains a chronological thread?  What a mess!

7. Everything else
Farmville, Facebook Chat, Group Invites, Event Invites, Pokes, Photo quality, Notifications, Quizzes, Breakfast updates, Lunch updates, Dinner Updates, Supper Updates, Midnight Feast Updates, etc. (Want to make a million? Create an App that only lets FB status updates through if they pass a certain IQ/EQ threshold).

And please, please, don’t anyone ever add me to a Group again without my expensive and explicit permission. Oh, and one last thing, don’t ever TAG me in a photo. And if I remove a TAG, it’s because I do not like your photo. And if you add it again, prepare for a menacing knock on your door.

Apart from that it’s quite good.

Social Media Ministry Opportunities?

Oct 18, 2009 • By David Murray • 0 Comments

5 Ways Social Media is Changing our Lives