Every organization chooses its own audience…But don’t doubt that it changes everything you do (Seth Godin).

I’ve suggested six church parallels for the six audience choices described by Godin:

  • The sales force = The pastors
  • The stock market = The major donors
  • Potential new customers = The unevangelized
  • Existing customers = Church members
  • Employees = Church staff
  • The regulators = Elders, Presbytery, Denomination, etc.

Who is your audience? Who is your church focused on? Is there Someone missing here?

Godin: “You get what you focus on.”

  • http://katie-joy.blogspot.com Katie D.

    I would think an additional audience would be the Lord Himself. Thought-provoking post.