Tell stories which revolve around a sympathetic character, build tension, offer sufficient detail, and have a satisfying resolution.


According to TED Talks: The Official TED Guide to Public Speaking there are five core tools that speakers use:

  • Connection
  • Narration
  • Explanation
  • Persuasion
  • Revelation

I’ve used a few blog posts to talk about connection, and now we move on to narration, or story-telling. This chapter of the book, not surprisingly, makes its point mainly by telling stories. The examples are powerful but can’t be summarized in a blog post without destroying them. But Anderson does share the four basics of every story:

  • Base it on a character your audience can empathize with.
  • Build tension, whether through curiosity, social intrigue, or actual danger.
  • Offer the right level of detail. Too little and the story is not vivid. Too much and it gets bogged down.
  • End with a satisfying resolution, whether funny (see here), moving, or revealing.

A lot of sermon illustrations could be redeemed by following these simple steps.


More articles in the Preaching Lessons from TED Talks series.

Tell stories which revolve around a sympathetic character, build tension, offer sufficient detail, and have a satisfying resolution.